Tata Motors appoints Maxus as its digital agency

The account will be handled from the agency's Mumbai office.

Maxus India, GroupM's media planning and buying agency, recently won the consolidated digital creative and media mandate for Tata Motors.

Maxus has set up a large exclusive team in its Mumbai office for Tata Motors to handle the digital creative, media, social, and innovations portfolio.

Commenting on the win, Kartik Sharma, managing director, Maxus South Asia, says in a press release, "We are delighted to be chosen by Tata Motors as its digital partner. Maxus, today, handles several leading brands from the Tata stable, and with this win we are truly humbled by the Group's faith in our capabilities."

Unny Radhakrishnan, chief digital officer, Maxus South Asia, says in a press release, "It is a moment of pride for us. Our focus will be to bring data, content, and technology together to deliver effective and creative solutions for brands, and we look forward to do some great work for Tata Motors in the coming months."