FremantleMedia's 'Confessions: It's Complicated' now streaming on Saavn

This is the first web-series available on a music-streaming platform, in audio format.

FremantleMedia, a production house, recently announced its second venture into the digital space. Its web-series 'Confessions: It's Complicated', is now available on Saavn, a music-streaming platform app, in a narrative audio format.

The episodes on Saavn are narrative audio versions of the Facebook video show. One episode per week will be added to the app after its original video airing. A total of 10 audio episodes have been commissioned, with a run-time of 8-10 minutes per episode.

In addition to make the show available for streaming worldwide, Saavn has come on board as the associate sponsor for the web-series.

"'Confessions: It's Complicated' is a unique digital programme tailor-made for millennial audiences," says Priya Rajesh, vice-president marketing, Saavn, in a press release.

She further adds, "Partnering with FremantleMedia to sponsor and now stream the show on Saavn will enable us to establish a deeper connection with this core group of listeners, by offering their preferred show on the move."

Ron Crasto, senior vice-president of brand licensing and digital, FremantleMedia India, says in a press release, "We are proud to announce that 'Confessions: It's Complicated' is the first web-series available on Saavn. After its premiere success, having the show on Saavn will help 'Confessions: It's Complicated' reach out to more new listeners, as well as existing fans of the show."

'Confessions: It's Complicated' follows the story of three girls (Nupur Murthy, Sameera Saxena, and Raka Ghosh) who move to Mumbai to pursue their dreams of making it big. The girls set out to explore various aspects of their lives in an over-arching coming-of-age narrative.