Uber partners with Gaana.com to add music to your ride

Uber's riders will get two months of free subscription on Gaana.com.

Gaana.com, a music broadcasting service app, and Uber, a private taxi app, have announced a partnership to enhance the rider's Uber experience.

Uber riders can now listen to songs of their choice while riding the cab. The pilot project will begin in Mumbai, across Uber Brands - Uber Black, Uber Go, Uber Wifi, and Uber SUV. Riders will be offered two months Gaana.com's free subscription as part of this activation pilot.

Prashan Agarwal, chief operating officer, Gaana.com, says in a press release, "Music lovers want to experience uninterrupted music of their choice and with this partnership, we aim to give the rider this experience on Gaana.com. In-car entertainment is an important segment for our audience and with this partnership, we have once again demonstrated Gaana's brand message of 'Jo Bhi Situation Bas Bajna Chaiye Gaana' everywhere."

Shailesh Sawlani, general manager, Uber Mumbai, says in a press release, "At Uber, we look at the rider's experience from end-to-end, which begins with a push of a button to get your ride, and ends at the rider's destination. The time spent in the car plays a crucial role in enhancing the rider's Uber experience. We look at different ways to engage with riders to ensure they have a great holistic Uber experience."