Social Kinnect wins digital duties of PNB MetLife Insurance

The agency will oversee search engine optimisation, social media management across all platforms, as well as create campaigns for the company.

Social Kinnect, a Mumbai-based full-service digital marketing agency, has bagged the digital mandate for the Indian insurance company PNB MetLife Insurance.

The account was won following a multi-agency pitch. As part of the win, the agency will manage search engine optimisation (SEO), social media management (SMM) across all platforms, as well as create campaigns for the company.

Commenting on the new business, Rohan Mehta, CEO, Social Kinnect, says, "The banking, financial services, and insurance (BFSI) space is a tough one to crack, but PNB MetLife Insurance is a very progressive client and has given us a lot of space for creative thinking, which we thoroughly appreciate. It certainly knows this is the best formula to a great working relationship. Both teams have similar thoughts on the industry, and I strongly feel that our vision and goal on how we can leverage digital are completely aligned."

PNB MetLife Insurance, an insurance company, has been present in India since 2001.

Social Kinnect, a Mumbai-based full-service digital marketing agency founded in 2011, offers digital services such as social media marketing, media buying/planning, strategy, conceptualisation and production of digital videos, website development, and application development.

Its clientele includes Zee TV, Fashion at Big Bazaar, Lodha Group, Zee Studio, Abbott India, IDBI Federal, Times Pro, Durian, and Borosil.