Snapdeal launches in-house ad platform 'Snapdeal Ads'

The new platform will help sellers improve brand visibility, measure results instantly, and drive online business with the help of advanced advertising tools...

Snapdeal, the online marketplace, has launched its in-house advertising platform called 'Snapdeal Ads'. The platform is expected to help sellers improve brand visibility, measure results instantly, and drive online business with the help of advanced advertising tools.

In addition to this, it will also aid sellers to reach out to the right customers by taking into account their browsing behaviour, geographical location, and purchase history.

Sellers on Snapdeal can access Snapdeal Ads by visiting the website ads.snapdeal.com.

The platform will, moreover, assist sellers on Snapdeal in curating advertising campaigns for specific target groups. Not just this, sellers can now also purchase auction-based ads inventory, view detailed reports, and promote products through different ad campaigns.

Commenting on the development, Tony Navin, senior vice-president, partnerships and strategic initiatives, Snapdeal, says, "Snapdeal Ads will allow sellers to reach their customers in a more precise manner, help build targeted campaigns, and measure impact and return on investment on a real-time basis. With this next generation platform, we have addressed the marketing challenges faced by our sellers by providing a simplified advertising panel to fulfil their diverse business requirements."

Founded by Kunal Bahl and Rohit Bansal in 2010, Snapdeal.com claims to be India's largest online marketplace. Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, and Ratan Tata.