Rahul Taneja joins Jabong.com as chief business officer

He will handle category management, pricing, creative campaigns, and offline/brand marketing for the brand.

Jabong.com, an e-commerce brand from the Global Fashion Group (GFG), has announced the appointment of Rahul Taneja as its chief business officer. Taneja will report directly to Sanjeev Mohanty, chief executive officer (CEO) and managing director, Jabong.com.

Taneja, in his new role, will take care of category management, pricing, creative campaigns and offline/brand marketing for the brand. Prior to joining Jabong.com, Taneja has worked as vice-president and head of category management at Snapdeal.

"(Rahul) Taneja has a tremendous ability to manage categories and build brands. With his addition to the leadership team, we can now focus on growing the business using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories," says Mohanty, while commenting on the new appointment.

"Jabong now has one of the best e-commerce teams in the country with a balanced, online and offline experience, as well as a diverse background in scaling businesses profitability. This now completes the leadership hiring which directly reports to me. We are now ready to go full throttle on the task at hand," he adds.

Taneja, an alumnus of the Indian Institute of Management, Bangalore (IIMB), comes on board with over 14 years of experience in accelerating teams and businesses. In the past, he has worked on brands such as Lay's India, and has ramped up small businesses such as Home Lighting India and Rang7.com.

It is to be noted that Jabong.com had recently announced the appointment of Muralikrishnan B as its chief operating officer and Deepa Chadha as its chief human resource officer. The company had previously strengthened its leadership by appointing Ranjan Kant as chief marketplace officer and Kalyan Kumar as chief merchandising officer.

Jabong is one of the six fashion e-commerce brands within the Global Fashion Group (GFG). The Gurgaon-based Jabong, founded in 2011, claims to be a one-stop shop that offers a wide selection of products across its footwear, apparel, jewellery and accessories categories.