CouponDunia revamps its brand identity; forays into Cashback

The new logo design is a customised piggy bank in the shape of an elephant.

The online coupon platform CouponDunia has undergone a brand identity makeover and announced its foray into the cashback segment. The company has rolled out a new logo, a customised piggy bank, signifying big savings. A piggy bank is universally recognised as a metaphor for savings, and cashback works similarly - accumulating your cashback earnings over a period of time will help you save big.

The new CouponDunia logo design is a customised piggy bank in the shape of an elephant, thereby personifying the 'big savings and earnings' offered by the platform.

Additionally, the company also launched a new 'CouponDunia Browser Extension' for Google Chrome that gives users quick access to cashback, coupons, deals, and price comparison.

Speaking about this development, Sameer Parwani, founder and CEO, CouponDunia, says, "Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. Adding cashback brings CouponDunia a step closer to that goal. We hope our revamped offering will present our customers with a platform which will enable them to make smarter shopping decisions - and save or earn a whole lot of money."

With this revamped business strategy, CouponDunia expects to substantially increase its user base, as well as sales. Currently, CouponDunia facilitates a gross merchandise value (GMV) of Rs 1,000 crore, and is looking at scaling this up to Rs 4,000 crore in the coming year. The company also hopes to grow its app downloads threefold, from the current 2.5 million downloads to 7.5 million.

"With a sleeker, more contemporary visual design and a fresh outlook, we plan to better engage and gain customer loyalty," adds Parwani.

Founded in 2010, the company is headquartered in Mumbai with a tech office in Bengaluru. CouponDunia has become a destination of discounts, coupons, and offers and consists of regularly updated coupons from top Indian online merchants such as Flipkart, Amazon, eBay, Jabong, MakeMyTrip, PayTm, and BookMyShow.