Panasonic India appoints Isobar as its digital agency

The agency will handle full-service digital duties for the brand.

Panasonic India has appointed Isobar, the global full-service digital agency from the Dentsu Aegis Network, as its digital agency. The agency will manage full-service digital duties for the brand.

Sharing his thoughts on the association, Sarthak Seth, head, brand and marketing communications, Panasonic India, says, "We are glad to see the enthusiasm that people at Isobar have for Panasonic. We look forward to innovative ideas that they bring to the table. Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we'll be able to accomplish some great work together."

Shamsuddin Jasani, managing director, Isobar India, adds, "Panasonic is a great brand to work with and we are happy that it has chosen us to partner with it for its digital marketing needs. Our focus is on creating brand narratives which ultimately lead to brand commerce and are really hitting home with our clients."

Commenting on winning the new business, Gopa Kumar, vice-president, Isobar India, informs, "We are happy to have Panasonic on board. We look forward to create some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand commerce."

Headquartered in London, Dentsu Aegis Network, a part of Dentsu Inc., operates in 110 countries worldwide through its six global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum, and the Dentsu agency brand. It is supported by multi-market brands including Amnet, Amplifi, Data2Decisions, McGarryBowen, Mitchell Communications Group, psLive, and 360i.