Twitter introduces 'First View' in India

This is a paid feature through which a brand can share its story via video and real-time public conversations on Twitter, for a 24 hour period.

Online social networking service Twitter has introduced a feature called 'First View' in India. This is a paid feature through which a brand can share its story via video and real-time public conversations on Twitter, for a 24 hour period.

In a press release, the company says Tata Motors India is among the first lot of advertisers to use this feature in this market.

First View is available in 29 countries including Australia, Indonesia, Japan, Malaysia, Philippines and Singapore.

Through First View, Twitter users (site and app) will see a 'top ad slot' in their timelines - a promoted video from the advertiser that has paid the requisite fee to use the feature.

Maya Hari, senior director, product strategy and sales, Twitter, Asia Pacific, Latin America and Emerging Markets, says, "Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds. First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period."

Twitter is available in more than 40 languages. According to Twitter, it has a total of 320 million monthly active users (as on December 31, 2015).