Gaurav Gera promotes Amazon India's #ApniDukaan campaign

The online marketplace teamed up with stand-up comedian Gaurav Gera who while adding his own humorous streak to the #ApniDukaan campaign answered questions on online shopping.

Every time you are able to find humour in a difficult situation, you win, goes an old adage. Keeping in sync with this and adding a unique and humorous touch to its ongoing campaign #ApniDukaan, (which was launched in January-end), is stand-up comedian Gaurav Gera, who partnered with Amazon India, to endorse the latter's products and services on social media platforms including Facebook and Twitter. The activity began on February 21.

As part of the collaboration, Gera, in his own inimitable style as the shopkeeper, can be seen in a couple of ads uploaded on Amazon's Twitter handle (Amazon India) - @amazonIN, and Facebook page, where he informs viewers about the whole range of products and services available on the online platform such as 'Easy returns', 'From A to Z, we sell it all', 'Easy payment options', or '100 per cent original products ki guarantee', while replying to queries by the company's followers on Twitter. It is these features that make Amazon's online shopping experience a hassle-free one, Gera tells you, much like your friendly neighbourhood shop or #ApniDukaan.

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