iContract bags Garnier India business

The agency will handle the digital strategy, brand and product campaigns, social media management, and influencer relationships for the entire Garnier portfolio.

iContract has won the digital and social media mandate for Garnier India, a personal care brand, through a multi-agency pitch. As part of the win, iContract will take care of the digital strategy, brand and product campaigns, social media management, and influencer relationships for the entire Garnier portfolio which also includes the following product categories -- hair care, face care, styling, men hair colour, and season care.

Commenting on the win, Prashanth Challapalli, executive vice-president and digital head, iContract, says, "Garnier is a global leader in personal care and digital is a key platform for the company and its brands to create connected communities. Our task is to deliver community building strategies, drive e-commerce and build brand love across digital and mobile platforms. This is a tremendous opportunity for us to leverage our strengths in consumer insights, brand strategy, creative, and content, to drive business growth and brand love for Garnier."

iContract is the digital arm of Contract Advertising and handles the digital and social media duties for brands like Shoppers Stop, Wills Lifestyle, Asian Paints, UTI Mutual Fund, HSBC, Plobal Apps, Google, YouTube, and YouTube Creators.