YuppTV ties up with NDTV Group

YuppTV subscribers will now be able to view the Group's four channels namely, NDTV India (Hindi), NDTV 24x7 (English), NDTV Prime (Business) and NDTV Good Times(English) anytime, anywhere.

YuppTV, which claims to be the world's largest Over-The-Top (OTT) provider for Indian content, has partnered with the NDTV Group. Under this arrangement, the subscribers of YuppTV will be able to watch the Group's four channels namely, NDTV India (Hindi), NDTV 24x7 (English), NDTV Prime (English), and NDTV Good Times (English) anytime, anywhere.

The four channels from the NDTV Group can be accessed by users on www.yupptv.com (applicable for viewers in foreign countries) and on www.yupptv.in (applicable for Indian viewers). Viewers can download the YuppTV app on smartphones and access the channels. In addition, the channels can be watched on smart TVs, smart Blu-ray players, streaming media players, tablets, and gaming consoles.

Speaking on the announcement, Uday Reddy, founder and chief executive officer, YuppTV, says, "We are the largest OTT provider for Indian content in the world, while the NDTV Group is the preferred news channel for Indian expats worldwide. The association will allow us to add NDTV's popular news and lifestyle programmes to our offerings and will improve the selection choices for our users. We are confident of satisfying all India-centric news-related requirements of our subscribers with this partnership."

Rahul Sood, head, network distribution and affiliate sales, NDTV, adds, "We are pleased to partner with YuppTV, a leading digital content destination for Indian expats. This association will offer more options for YuppTV users and allow them access to our channels anytime, anywhere."

As a digital OTT platform, YuppTV currently has more than 200 Indian TV channels in Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Oriya, Gujarati, Sinhala, Urdu, and Bangla.

New Delhi Television (NDTV) is an Indian commercial broadcasting television network owning three national news channels - NDTV India (Hindi), NDTV 24X7 (English) and NDTV Prime (Business) - as well as the lifestyle channel NDTV Good Times.