MindShift Interactive wins Meru account

The agency will manage the brand's social media, influencer relations, and media across platforms.

MindShift Interactive, a digital outreach agency, has won the digital duties for Meru Cabs, which claims to be one of the first companies to launch metered radio cabs in India. The account was won following a multi-agency pitch.

As part of the win, the agency will manage the brand's social media, influencer relations, and media across platforms, and work upon reinforcing the brand positioning for Meru Cabs through relationship building with existing, as well as new consumers. The agency will, moreover, highlight services offered by the brand through engaging content and campaigns.

Commenting on the win, Siddharth Pahwa, chief executive officer, Meru Cabs says, "MindShift Interactive is a team of energetic and creative minds. We are sure, the quality of creatives, content, and various social media activities carried out by MindShift will enhance Meru's social media presence. We look forward to a long and healthy association with MindShift."

Commenting on the win, Zafar Rais, chief executive officer, MindShift Interactive, adds, "We are happy to deliver services to a category leader such as Meru Cabs and be part of the growing radio taxi space. Carpool by Meru, an initiative to reach out to more consumers is how our journey with Meru began and we're busy creating a shift in the way the brand is looked at."

Headquartered in Mumbai, Meru Cabs provides a radio taxi service in major Indian cities such as Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune, and Kolkata.

MindShift Interactive is a digital outreach agency that provides businesses with a data-centric approach towards achieving an insightful, intelligent and impactful digital presence. Its clients include J W Marriott, Max Bupa Health Insurance, Shiseido, L'Oreal, Lancome, Kiehl's, Practo, NIRAV MODI, Sula Vineyards, Universal Music Group India, Myntra Fashion Weekend, Star Plus, Zokudo, SWIPE Telecom, Juice Salons, Bluestone.com, HomeShop18, and Reliance 3G.