Viral Now: Amazon's Echo creates waves online

A star-studded affair, the commercial features actors Alec Baldwin and Jason Schwartzman, veteran footballer Dan Marino, and rapper Missy Elliott.

Amazon's Super Bowl campaign for smart speaker Echo is wooing audiences across the internet. The star-studded ad spot features actors Alec Baldwin and Jason Schwartzman, veteran footballer Dan Marino, and rapper Missy Elliott.

The ad starts off with Baldwin's party when he instructs Echo to stop playing music by calling out, "Alexa, stop!" Surprised, Elliott asks how he managed to do so. Echo is a voice command device which responds to the name Alexa. The veteran actor goes on to explain that the smart speaker can stream music, order things, and even turn on lights in another room.

The spot features Baldwin and Marino take jabs at each other. Baldwin asks, "Alexa, how many championships has Dan Marino won?" Alexa replies, "Dan Marino has won zero championships."

Marino quickly retorts, "Alexa, how many Oscars has Alec Baldwin won?" And, the answer to that is also none.

Young actor Schwartzman gets all emotional and takes up for Baldwin. "This man is a national treasure", he says, as he gets ready for a fight with Marino.

But, Baldwin interrupts him and says, "Gentlemen, we have over 100 million people watching us right now." Elliott intervenes at this point and asks Alexa to play her new song 'Pep Rally'. The song debuts for the first time through this commercial.

Posted on Amazon's official YouTube channel on February 7, the minute-long campaign has garnered over 8.3 million views so far.