Urban Ladder appoints Sanjay Gupta as chief marketing officer

Gupta will be based in Bengaluru.

Urban Ladder, the online furniture and home décor company, has appointed Sanjay Gupta as its chief marketing officer. Gupta, who will be based in Bengaluru, will lead the company's marketing strategies, including branding, creative, content, digital, and product marketing.

Gupta, who has 12 years of experience in branding and marketing, was previously associated with Accenture, Purple Squirrel Consulting and Marico. He has been instrumental in building brands in the consumer goods industry across food, personal care and automotive sectors in sales and marketing.

"We have made significant progress over the last three years in creating a brand our customers strongly relate with. It is now time for us to take the big leap towards becoming India's most loved consumer brand, and reach out to a much larger audience. I'm confident that Gupta will take brand Urban Ladder places, and continue to enhance our brand identity. He will play a key role in our next phase of growth by integrating our marketing efforts and aligning them with our business strategy," says Ashish Goel, CEO and co-founder, Urban Ladder.

Speaking on his new role, Gupta says, "I strongly believe in the company's vision, and feel it has the potential of becoming a global success story. Its focus on customer experience, design, and most importantly, an outstanding culture of innovation excellence leaves me amazed. I'm excited to join the team and look forward to being a part of the journey."

Urban Ladder was co-founded by Rajiv Srivatsa (COO) along with Goel in July 2012. The online furniture and home décor company claims to have over 4,000 products across 35 categories. It currently delivers its products to 17 cities in India including Bengaluru, Mumbai, Delhi-NCR, Chennai, Pune, Hyderabad, Cochin, Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur and Baroda.