Lenskart's Vikrant Mudaliar joins Yatra.com as CMO

He was chief sales and marketing officer at Lenskart.

Yatra.com, the online travel agent, has appointed Vikrant Mudaliar as chief marketing officer. He joins the company from Lenskart where he was chief sales and marketing officer. In his new role, Mudaliar will be responsible for leading marketing activities across all Yatra.com business lines and group entities. While focussing on strengthening Yatra's brand equity in the travel category, he will also be responsible for driving the marketing and communications strategy to support the company's overall strategic objectives.

The new role will also have Mudaliar take care of all traffic and consumer marketing initiatives across web and mobile platforms as well as drive customer-engagement and loyalty.

Commenting on the appointment, Sharat Dhall, president, Yatra.com, says, "We are excited to have Mudaliar as part of the leadership team at Yatra. He belongs to a rare breed of marketing professionals who have created and built brands in new categories. His experience in traditional marketing and digital media, coupled with his consumer understanding will be crucial in the company's next phase of growth."

Mudaliar brings with him over 17 years of experience, having handled leadership roles across business management, marketing, sales and strategy functions. He has experience across sectors such as e-commerce, media & entertainment, automobiles and consumer goods. He has also previously worked at Tata Sky as vice-president - brand marketing, where he played a key role in making Tata Sky the category leader and also a leading consumer brand in the country. While his longest stint was with Tata Sky, lasting nearly a decade, he has also worked at General Motors India, Jumbo Electronics Dubai and Pepsi Foods.

On his new role, Mudaliar says, "Consumers today expect brands to find relevant, unique and interesting ways to interact with them. Yatra has visibility and services across travel categories and I hope to make its reach wider and measurable in a lot of ways. I am keen to adopt new digital technologies in developing marketing innovations that will help travellers identify Yatra as the most obvious choice."

Based in Gurgaon, Yatra.com is a consolidator of travel products. It provides reservation facility for more than 50,000 hotels in India, and over 4,00,000 hotels around the world.