Snapdeal's Idi Srinivas Murthy quits, turns entreprenuer

He joined Snapdeal as senior vice-president, marketing, in April 2015.

Idi Srinivas Murthy, senior vice-president, marketing, Snapdeal, has put in his papers and will be taking an entrepreneurial plunge. Murthy had joined Snapdeal from GlaxoSmithKline (GSK) in April 2015.

Talking about the move, Murthy says, "It's been a fabulous year at Snapdeal. The entrepreneurial drive of India's most talented workforce, has rubbed off on me. I'm now moving on to become an entrepreneur myself. I'm grateful for what I've learnt while working at Snapdeal, especially from (Kunal) Bahl and Rohit, as well as my team of marketing commandos. Their spirit, drive and success are an inspiration to me. I'll continue to be a Snapdeal brand ambassador even in my next journey."

Speaking on the development, Kunal Bahl, co-founder and CEO, Snapdeal, says, "Murthy has decided to begin an exciting new journey as an entrepreneur, and while he will surely be missed, I am delighted that he is carrying forward the Snapdeal spirit of entrepreneurship. This is a great testament of Snapdeal's entrepreneurial culture which accepts, nurtures and produces entrepreneurs. He will always be a cherished member of the Snapdeal family, and I wish him all the very best."

Prior to his appointment at Snapdeal, Murthy has been a part of sales and marketing success stories of multinational brands like Coca-Cola and GSK.

Murthy's role at GlaxoSmithKline (GSK) was as regional director, marketing - Africa. Based in Johannesburg, he spearheaded GSK's portfolio expansion, innovation, and consumer and medical marketing across 44 countries.

At the Coca-Cola Company, he worked across different roles in marketing and operations. In his last role there as marketing director India and South West Asia BU, he was responsible for leading Sprite to the No. 1 beverage brand in the country.

Murthy's expertise lies in leading global initiatives, building iconic brands, and executing strategies to tap into emerging market opportunities across countries.