Jiva Ayurveda assigns digital mandate to Pulp Strategy Communications

The account was won following a multi-agency pitch.

Pulp Strategy Communications, a full-service integrated marketing and communications agency, has been awarded the digital mandate for Jiva Ayurveda. The account which was won through a multi-agency pitch will be handled by the agency's Delhi office.

Commenting on the win, Ambika Sharma, founder and managing director, Pulp Strategy Communications, says, "We are honoured to partner with Jiva in achieving its vision of taking Ayurveda to every home using digital. With our strategy and focus on adoption from Tier 2 and Tier 3 cities across India, we look forward to support Jiva's commitment to engage with these audiences to build value."

Expressing his views on the win, Dr Pratap Chauhan, founder-director, Jiva Ayurveda, says, "Jiva has always used technology to fulfil its mission to take Ayurveda to every home. The social media will also play an important role in spreading awareness about Ayurveda."

Jiva's aim is to take Ayurveda to every home in addition to work towards increasing the interaction among its online community. Carrying forward the same thought, the agency recently executed a digital campaign called #AskDrChauhan - on Facebook and Twitter. The campaign addressed three subjects namely, Ayurveda, childcare, and home remedies and recipes where users' queries were answered through a LiveCast session with Dr Chauhan.

Jiva Ayurveda claims to have over 400 ayurvedic doctors and more than 1,00,000 patients across India.

Pulp Strategy Communications is a full-service agency in the realm of tech-enabled, digital, and interactive marketing.