Sulekha.com awards digital duties to Flying Cursor

Through this mandate, the brand aims to recreate its image by appealing to the millennials.

Sulekha.com, a digital platform that claims to provide local services (in more than 800 categories), has appointed Flying Cursor, a Mumbai-based digital agency, to handle its digital duties which include working on creatives, social media, as well as media planning and buying. The agency will help the brand reinvent its image through its ubiquitous presence, by means of a revamped website and a mobile app.

Speaking about the account win, Soumendu Ganguly, head of marketing, Sulekha.com, says, "Today, online is the primary medium of content consumption in India. This is where millennials are and it is imperative that we reach them on digital using a language they speak and are comfortable with. In Flying Cursor, we have found a partner who understands this media and is uniquely capable of delivering content that would help me become a brand people love to talk about and in the process, make me the home screen app for services in the country."

Parag Gandhi, director, Flying Cursor, adds, "It's really exciting to see Sulekha's enthusiasm to adapt with the times and appeal to the huge audience in this segment. There are a lot of possibilities and exciting things we can do, and we look forward to re-connect the brand with the audience in a fun way, and set the tone for its communication."