Rahul Karthikeyan to head MEC's digital operations in the West

He will report to Vishal Chinchankar in Mumbai.

Media agency MEC (www.mecglobal.com), has appointed Rahul Karthikeyan as digital head - West. He will lead the company's digital team with the aim to expand the company's operations further in the west. Karthikeyan will also focus on strengthening the business in that area.

Speaking on the appointment, T Gangadhar, managing director, MEC India, says, "We are pleased to have found a quality leader like Karthikeyan to head our operations here. Given his rich experience and knowledge, I have no doubt that he will make valuable contributions towards both clients as well as staff."

Vishal Chinchankar, digital leader, MEC India, says, "We have built a strong and experienced team of digital specialists over the last year, and we are happy to have found a person to drive our West zone business. Karthikeyan will specifically focus on driving greater digital innovation and continued growth for our clients with an emphasis on content driven strategies."

Talking about his new role, Karthikeyan says, "It is an honour to be part of this leading organisation. This will be a great learning opportunity for me as it will provide me a great platform to further showcase and focus on the client's digital and integrated media business and it. I look forward to work with the team and help create wins, honours and recognition."

With over nine years of experience, Karthikeyan has knowledge of digital strategy, media planning/buying, product integrations, and campaign management. He has worked with clients such as Amazon, Flipkart, SBI, Accenture, and Procter and Gamble in the past. Prior to this, Karthikeyan was associated with Komli Media, where he was publisher development manager and handled digital strategy for Ignite Digital India.