Viral Now: This Christmas, Edeka wants you to #ComeHome!

The over one-and-a-half minute ad captures the theme of elderly loneliness.

Edeka, a German supermarket chain, has tried to capture the theme of elderly loneliness, in its latest Christmas ad for 2015.

Christmas is a time to gather and celebrate moments of togetherness with family and friends. It's often said that the magic of Christmas is not in presents, but in the presence of our loved ones. Most families, today, live in different cities across the world and can't always get home for the Christmas celebrations, leaving their aged parents lonely with despair.

The advert begins with Grandpa get back home after a walk with his dog, when he puts an old Christmas greeting card on the mantelpiece. The card has his family together in one frame. Later, the old man is shown chopping carrots as he prepares the grand Christmas feast in anticipation of his children's visit. But, his hopes are soon dashed as he receives a call from his daughter saying, "I just wanted to call and let you know that we can't make it for Christmas this year. We'll try again next year. It will work out, I promise. Merry Christmas, Daddy."

Dejected after hearing this, the tear-jerker ad shows Grandpa spend several lonely years during Christmas, sitting at the dining table, and wait for his family to arrive one more time. And suddenly, the lonely old man chances upon the idea to send out mails and phone calls to his family with the message: "There will be no more Christmas dinners with Grandpa." Shocked and saddened by this news, the old man's daughter and her brothers regretfully return home to pay their last respects to their father. Upon entering home, they find him to be alive and kicking. And, what does Grandpa say to that? "How else could I have brought you all together?"

The ad depicts a heart-warming tale of a family which comes together to share the joy and happiness and create some wonderful Christmas memories by experiencing a multitude of emotions that vary from tears to smiles.

Notably, the ad which was uploaded on YouTube on November 28, has gone viral, and already garnered 34,005,483 views. Incidentally, this ad has surpassed John Lewis' #ManOnTheMoon, which was until now the most popular advert for Christmas this year with 20,686,039 views.