Bang in the Middle wins Mahindra Comviva's digital duties

The account was awarded following a multi-agency pitch.

Bang in the Middle has bagged the digital duties of mobility solutions provider Mahindra Comviva following a multi-agency pitch.

"Our offerings are focussed on a digitally-connected global audience. Bang in the Middle is the perfect partner to help us become more relevant to our existing and prospective customers, and remain at the forefront of the digital ecosystem, across all channels," says Rajat Dayal, head of marketing, Mahindra Comviva.

Bang in the Middle aims to create a distinct image for the brand digitally for its global audience. For this, it will use an integrated marketing communications strategy, which includes digital, corporate, trade and consumer public relations globally, to lead Mahindra Comviva's digital marketing programme.

Prathap Suthan, chief creative officer and managing partner, Bang in the Middle, says, "Mahindra Comviva is a global brand and we are delighted to partner it in its quest to expand globally and build its expertise."

Co-founded by Suthan and Naresh Gupta who led many global brands across leading network agencies in the region, Bang in the Middle, a subsidiary of Mahindra Group's Tech Mahindra, is an independent agency in India with an extensive portfolio which includes solutions spanning mobile finance, content, infotainment, and messaging, mobile data and managed VAS services. Its list of clients include Jabong, IndiaMart, Srinivasa Hatcheries, Vimal, Oxolloxo, Diva'ni, Future Brands, Delhi Airport, Medicines Sans Frontier, Honda Cars, Mahrishi University, Little.