Cheil India named digital AoR for Jet Airways

The agency will handle the entire suite of digital duties including social media and content development.

Cheil India has announced its appointment as the digital Agency on Record (AoR) for Jet Airways. Cheil will develop and implement the entire suite of digital programmes including social media and content development.

Commenting on the win, Gaurang Shetty, senior vice-president, commercial, Jet Airways, says, "Digital and social media-led communication is a key focus area for Jet Airways. Cheil will help us drive engagement with our guests and stakeholders across these platforms. During our detailed evaluation process, Cheil demonstrated key attributes including sharp insights and data-led approach which we believe will add value to Jet Airways' digital strategy."

Shiv Sethuraman, Group president, South-West Asia, Cheil India, adds, "Jet Airways is one of the country's leading brands and has a very robust and comprehensive digital marketing programme. Our skills and capabilities will be put to the test working on such a complex and dynamic category. Our expansion into Mumbai will also receive a considerable boost with this prestigious appointment."

Cheil India serves as the regional headquarters for Cheil Worldwide in South-West Asia. It has nearly 500 employees across five offices in the region. Headquartered in Seoul, Cheil Worldwide operates in 40 countries, with more than 5,000 employees. Cheil and its affiliates which include McKinney, Beattie McGuiness Bungay, The Barbarian Group, Iris Worldwide, and Bravo Asia claim to have won major international awards including Cannes Lions, CLIOs, Spikes and others.

The Jet Airways Group currently operates a fleet of 115 aircrafts. With an average age of 6.04 years, it claims to be one of the youngest fleets in the region. It operates flights to 73 destinations which include Abu Dhabi, Bangkok, Brussels, Colombo, Dhaka, Dubai, Ho Chi Minh City, Hong Kong, Kathmandu, Kuwait, London (Heathrow), New York (Newark), Paris, Singapore, and Toronto.