Isobar wins TimesofMoney account

The account was won following a multi-agency pitch.

TimesofMoney has appointed Isobar, the full-service digital agency from the Dentsu Aegis Network, as its digital agency. The account was won following a multi-agency pitch.

Sharing his thoughts on the association, Achal Shah, senior vice-president and head, marketing, TimesofMoney, says, "We have been in the pure-play digital cross-border business for 15 years now. Given our objective to reach out to global ethnic communities, digital has always been our primary medium of communication. With our services now catering to newer audiences like the Chinese and the Filipinos in the US, the UK and in Australia, it was imperative for us to get the right digital media partner who had a global presence combined with the local expertise."

The Isobar team is equally upbeat about the win. "We are very happy to be associated with TimesofMoney. We are always looking at experiences across different sectors and different types of clients and this win adds a very important category of money remittance to our ever expanding repertoire. We recently instituted a focussed business development unit to go after interesting brands. This win is just the beginning of many more to come. TimesofMoney is an interesting category and teams are excited to create innovative and creative work for it," says Shamsuddin Jasani, managing director, Isobar India."

TimesofMoney is a digital payments and remittances service provider which caters to retail and institutional clients in India and across the globe. TimesofMoney's bouquet of services includes retail online remittances (Remit2India and Klinnk), white-labelled remittance platforms (Payce), customised mobile wallet solutions (Movit), and online payment gateway solutions (DirecPay).