MindShift Interactive wins Zokudo business

The account was won following a multi-agency pitch.

MindShift Interactive has won the digital mandate for Zokudo, which claims to be India's first luxury gifting platform. The brand is promoted by the HM Group.

The mandate for MindShift Interactive is to manage the brand's social media and media planning across all platforms. The agency will work to increase awareness and instill ease, as well as create a comfort zone for the luxury experience seeker for the brand on social media. The account was won following a multi-agency pitch.

Speaking on the association, Yash Mehta, founder and CEO, Zokudo, says, "Zokudo caters to a very niche target audience to meet their gifting requirements with sophistication. For the brand to be represented in the right light, we were adamant to choose an agency that had copious experience in the luxury space. MindShift Interactive brought a lot more to the table than just deliver a luxury experience, with its richness in creativity with imaginative minds to boot; it seemed like the natural right choice."

Commenting on the account win, Zafar Rais, CEO, MindShift Interactive, adds, "Zokudo resolves the growing demand for gifting experiences for the time-crunched consumer who enjoys luxury and lifestyle experiences. Our expertise on the luxury-seeking consumer and the market will help us build a strong presence for Zokudo through platforms such as Facebook, Blogs and LinkedIn."