Magnon chairman Vineet Bajpai announces launch of talentrack

Bajpai recently stepped down as CEO of TBWA India. talentrack is a mobile-app and portal for media, entertainment and creative talent hiring.

Vineet Bajpai, founder of the digital agency Magnon, and the ex-CEO of TBWA India Group, has announced his new venture called talentrack.

We had reported a few days ago that Govind Pandey had been appointed CEO, TBWA India, while Bajpai took over as chairman of Magnon, a digital agency he founded at the age of 22. The mobile-app and portal for media, entertainment and creative talent hiring, talentrack is an independent m-commerce business interest being pursued by him currently. It is a mobile and web model that caters to actors, models, singers, dancers, bands, DJs, photographers, stylists and artists across a vast spectrum of categories.

The platform comprises a sophisticated mobile-app that users can install and use to build, manage and promote their portfolios. The app allows them to get accessed by thousands of industry recruiters and get job-offers in real-time. The app also has a strong web presence, and is perhaps, the largest web portal and aggregator of the Indian media, entertainment, creative and art industries (www.talentrack.in).

Speaking at the launch, Bajpai says, "India has the largest film industry and the third largest television industry in the world. It has a vibrant music sector, art and publishing industries and many more creative domains that are purely talent-driven. And yet, in such a vast and growing talent-dependent market, there is no online talent aggregator. This is a huge gap and a huge opportunity. The app talentrack intends to fill this gap."

Speaking on the occasion, Manishi Singh, technology lead and co-founder of talentrack, adds, "We have built a product that is world-class, and will function seamlessly across mobile and web platforms. The talentrack mobile-app + portal model is the first-of-its-kind, and job seekers, as well as recruiters, will find this intuitive framework very useful."

The venture talentrack currently has offices in Delhi and Mumbai, with a start-up team of 40 professionals, over 18,000 talents registered, and 1,45,000 followers on Facebook. The company plans to scale-up rapidly over the next 12-18 months.