Nestlé salutes world's oldest marathon runner Fauja Singh

As part of completing 100 years in India, food and beverage brand Nestlé, celebrates the incredible spirit of 104-yr-old marathon runner Fauja Singh in an inspiring video #100andRunning.

Nestlé has been celebrating its 100 years in India and as part of its ongoing campaign, has rolled out an inspiring video which features 104-year-old India born British Sikh marathon runner Fauja Singh.

Fondly called the 'Turbaned Tornado', Singh is regarded as the oldest marathon runner in the world. The video features the centenarian's usual day when he straps on his running shoes and goes for the daily run. As the video progresses, viewers are familiarised with the achievements of Singh who ran his first marathon at the age of 89. The video features Singh's relatives proudly sharing the marathon moments he has completed including 100, 200, 400, 800, 1500, 3000 and 5000 meters.

Singh has set five records in 94 minutes. He is a world record holder in his age bracket. His current personal best time for the London Marathon (2003) is six hours, two minutes. His marathon record for age 90-plus is five hours, 40 minutes, at age 92, at the 2003 Toronto Waterfront Marathon. Singh holds the UK record for the 200m, 400m, 800m, and 3000m run in his age group, all records set within a single 94-minute period.

"Happiness is when you are healthy. I run for my happiness. I'm not in it for any money or records," Singh says.

Posted on the company's official Facebook page, the video has garnered over 2,000 views and 100 shares within five hours after being uploaded on November 20.

In September this year, Nestlé India rolled out a campaign which depicted its relationship with the country. Titled, 'A part of India's life for 100 years', the campaign celebrated the nation and depicted the company's pride in being a part of India's history.

Shot in sepia tone, the film took viewers on a trip down memory lane. Touching upon major developments in the history of India such as the freedom struggle, the country's first World Cup win, and its maiden space mission, the film portrayed how Nestlé's brands such as Nescafe and Nestlé Milkmaid have been a part of our lives. Towards the end, the voiceover says, "Yuhin nahin bana hai aapka Nestlé" (It takes a lot to be your Nestlé).

Earlier this year, Nestlé India got embroiled in a storm following allegations that its flagship brand Maggi Noodles, contained lead and monosodium glutamate (MSG) in excess of permissible limits. But, the Supreme Court of India lifted the ban on the instant noodle brand recently and the company started retailing it in November.