Dentsu Webchutney wins QiKU's digital duties

The account will be managed by the agency's New Delhi office.

Dentsu Webchutney, the digital agency from the Dentsu Aegis Network(DAN), has bagged QiKU Network Technologies' digital mandate. The account will be managed by the agency's New Delhi office.

Commenting on the win, Ashish Kaushik, senior director, Dentsu Webchutney, says, "We're extremely glad to be associated with QiKU, and we feel that this partnership will be an exciting opportunity for us to push the boundaries in the digital sphere by building a brand right from scratch. Leveraging our resources and our understanding of the digital sphere, we hope to transform the consumer's perception and develop a strategic vision for the brand."

Varun Sharma, CEO, QiKU India, adds, "With QiKU, we want to build a game-changing mobile internet company. We will create truly innovative devices with customer-centric software. Our first flagship, the Q Terra, will come with an almost bezel-less design and a super-fast, ultra-low power consuming 360 OS. This will be the first in a series of game-changing devices we will launch in the next few months."

Talking about the future of QiKU's media presence, Ashish Somvanshi, national head - digital marketing, QiKU India, notes, "Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. This is the reason why we chose Dentsu Webchutney as our trusted partner."

QiKU Network Technologies (Shenzen), founded in January 2015, is a joint venture between Qihoo 360 and Coolpad. The company will start shipping their handsets to India and Indonesia later this year. Distribution to additional countries including Brazil, Russia and Turkey, will soon follow.