Love Thy Grandparent, Says British Airways

Creative consulting firm SapientNitro has crafted a long-format digital film for British Airways, to felicitate of the winners of the brand's recently concluded #wingstoadream contest.

No stranger to emotion-laden, India-specific digital films, airline brand British Airways has released one such to felicitate the winners of its recently concluded #wingstoadream contest.

SapientNitro has created this film; the agency is positioned as a creative consulting firm.

Launched to commemorate the arrival of British Airways' new Boeing 787-9 Dreamliner (Delhi to London), the contest invited "the grandchildren of India," as the brand puts it, to win a trip to London, along with a grandparent, aboard the new fleet.

The three-and-a-half-minute-long film captures the emotions of the winners of the contest.

Moran Birger, regional commercial manager, British Airways, South Asia, says, "We are pleased to launch the #wingstoadream short film that celebrates true Indian family bonds. Our film focuses on spending quality time with grandparents and creating new memories that would last a lifetime, whilst discovering a new place and enjoying the journey with British Airways."

He adds, "We are consistently introducing India-specific initiatives that allow us to create a meaningful connection with our young customers, and truly demonstrate our commitment to India."

British Airways has been flying to India for over 90 years and currently operates 49 flights a week from London (Heathrow) to five Indian cities, namely, New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad.

Overall, British Airways' route network currently serves more than 179 cities in 75 countries.