MindShift Interactive wins Juice account

The account was won following a multi-agency pitch.

MindShift Interactive, an insightful digital outreach agency has won the digital mandate for Juice, the decade old salon chain, with branches spread across metros and mini-metros. Juice caters to the beauty needs of ardent fashion followers, trendsetters and celebrities.

The account was won following a multi-agency pitch. The mandate for MindShift Interactive is to manage the brand's social media, and influence relations and media planning across platforms. The agency will also work to create brand experiences to build deeper connections with the target audience through digital media.

Speaking on the association, Sheetal Nangalia, business head at Juice, states, "Our customers are actively using social media, hence it is essential for us to leverage the medium and create a benchmark within it. We believe MindShift Interactive will be able to leverage its expertise within the lifestyle sector along with its deep understanding of digital marketing to take Juice to the next level."

Zafar Rais, CEO, MindShift Interactive, says, "The team at Juice has an entrepreneurial mindset. It's always fun to work with a team that is open to experiment and believes in the power of digital and letting the specialists do their job. We intend to create some excellent stories through social media production and some much needed noise in the space."