Ronnie Screwvala's Arré to launch digital only reality show in India

Based on the Israeli format 'Re-Gender' which explores the relationship between the sexes, the show is a social experiment that challenges gender perceptions and stereotypes prevalent in society.

Arré, the digital media brand from UDigital, co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko will launch a digital only reality show in India based on the Israeli format 'Re-Gender' which explores the relationship between the sexes. The format is distributed by Armoza Formats.

The show is a social experiment that challenges gender perceptions and stereotypes prevalent in society. Re-Gender's format requires six people to exchange their sexual identities, wherein men will become women and the women, men. Through their assignments in the real world, as well as through the interpersonal dynamics in the house, where they will live in isolation from the world for a month, the contestants will discover certain not-so-obvious truths about the opposite sex. The six participants will further have to undergo gender training and emotional and physical transformations.

The format distributor Armoza Formats claims to have successfully completed seasons of the show on television in Israel and Germany.

Commenting on this partnership, Avi Armoza, founder and CEO, Armoza Formats, says, "We're extremely excited about this venture with Arré and to see 'Re-Gender' become the flagship series for this fresh new platform. The issues that the show deals with not only make for riveting viewing but also provoke important discussions in our society."

B Sai Kumar, co- founder and managing director, UDigital, adds, "We hope to break new ground with a show like Re-Gender on digital media, in India. Definitions of gender roles and expectations are evolving everyday and is a much-talked about and debated subject in India. We wish to bring our lens to the topic through a first of its kind entertainment series with elements of drama, reality, emotion, new experiences with social learning, all rolled into one".

While Arré is yet to announce what the series will be called in India, the team will begin shooting for it in Delhi in the coming weeks.

Arré is an original content destination and storytelling platform across genres and formats.