Aéropostale India assigns digital mandate to FoxyMoron Bengaluru

The account was won following a multi-agency pitch.

Close on the heels of setting up its operations, FoxyMoron Bengaluru announced its first major account win of Aéropostale India. The account was won following a multi-agency pitch. As part of the mandate, FoxyMoron will work towards creating innovative digital marketing engagements for the brand that is all set to open its first store this month in New Delhi.

The US-based Aéropostale Inc. has partnered with Arvind Lifestyle Brands to enter the Indian market. The apparel brand is known for its high-quality casual fashion merchandise for teenagers and young adults.

Speaking on the announcement, Sumit Dhingra, COO, Arvind Lifestyle Brands, says, "India as a market has seen huge potential on the digital front; to bring Aéropostale to India meant associating with experts in social media content generation. We are excited to partner with the best in the segment and we are sure that FoxyMoron will be able to synergise with our marketing efforts and build the much needed awareness about the brand amongst our target audience in India."

Pratik Gupta, co-founder and director, new business and innovations, FoxyMoron, adds, "What excites us about partnering with Aéropostale is that the brand wishes to appeal to the audience that is young, fun and sporty - very close to what we are as an agency. For a youth-centred brand, a robust digital strategy is a must. Our mandate includes the launch of the brand, as well as sustaining the excitement for the brand post it. Nothing excites us more than having Aéropostale as one of the first brands to propel the wheels of our Bengaluru office."

Aéropostale India is a significant addition to FoxyMoron's robust growing client roster including Castrol, L'Oreal Group, ZEE, SAB Miller group, Asian Paints, Viber, World Wide Media, Jim Beam India, Nutrela, Red FM, among others.