Woodland tried #Woodoo on its customers this Halloween!

The campaign was conceptualised with the objective to reinforce Woodland's international identity among the young internet audience.

Extreme weather outdoor gear and outer wear manufacturer Woodland launched a new campaign to connect with its customers a day before the Halloween festival. Conceptualised and executed by Interactive Avenues the digital campaign #Woodoo broke on Twitter and Facebook creating a buzz on social media.

With the express objective to evoke the audiences' curiosity, the campaign kicked off with a spooky image that carried the message 'Do Not ReTweet'. But, most did exactly that. Ignored Woodland's warning and did what they were asked not to and re-tweeted the image.

The brand then took the activity a step further. It captured the profile picture of the person who re-tweeted the message and customised it in a template wherein people could see horrifying images of themselves with the text "Your account is now haunted".

#Woodoo, informs the brand, was conceptualised with an objective to engage the young internet audience between the ages of 16 and 25. The Halloween theme was used to reinforce Woodland's international identity among them.

The campaign claims to have generated around 46,140 conversations on Twitter and Facebook, with 300 re-tweets and 41,069 video views so far.