Jabong appoints Sanjeev Mohanty as CEO

Mohanty has joined the fashion e-commerce platform from Benetton India.

Online fashion marketplace Jabong announced the appointment of Sanjeev Mohanty as its chief executive officer (CEO) and managing director, effective early December 2015. With over 20 years of leadership experience in the fashion industry, Mohanty has worked at Benetton India for over 11 years including eight years as managing director.

Prior to his role at Benetton India, he worked at Madura Garments as general manager and brand head for SF Jeans, and at Levi Strauss as product manager for the topwear category. He studied at the National Institute of Fashion Technology, where he pursued a Masters degree in Apparel Marketing and Merchandising, Fashion & Retail Marketing.

Commenting on the appointment, Romain Voog, CEO of Global Fashion Group (GFG), the parent company of Jabong, says, "Mohanty will spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG's shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India."

On his new role, Mohanty says, "I am excited to enter the rapidly growing online commerce sector, and there could be no better opportunity than Jabong, given its scale and consumer brand recognition. The company is uniquely positioned as India's only large and independent online fashion marketplace, and we have identified a number of growth drivers that will allow us to deliver an unparalleled experience to delight our customers and suppliers."

Global Fashion Group has raised approximately US$1.5 billion in capital since 2011 and is backed by a number of large and long-term oriented shareholders. GFG has emerged as the world's leading fashion group for emerging markets covering Latin America, Middle East, Russia and CIS, India, South East Asia and Australia.

Lorenzo Grabau, chairman of GFG and CEO of Investment AB Kinnevik, the largest shareholder of GFG, states, "India is a hugely exciting market and GFG's shareholders and management remain committed to building Jabong to the benefit of its customers, employees and partners. We look forward to supporting Mohanty as the company starts a new chapter this Diwali."

Jabong is one of the six fashion e-commerce brands within Global Fashion Group (GFG), the leading fashion e-commerce Group for emerging markets that operates across 28 countries. Jabong claims to stock over 3,50,000 products across its footwear, apparel, jewellery and accessories categories. Founded in 2011, Jabong is based out of Gurgaon and employs around 800 people.