Isobar India appoints Praveen Raj as creative director, West and South

He will lead the agency's Mumbai and Bengaluru teams.

Isobar India, the full-service digital agency from Dentsu Aegis Network, has roped in Praveen Raj as creative director, West and South. As part of his new mandate, Praveen will be responsible for Isobar's creative teams in Mumbai and Bengaluru.

Prior to this, Praveen was creative head at AgencyDigi. He was responsible for winning clients such as Axis Mutual Funds, HDFC Securities, and Enrich Salons & Academy. In his new role, Praveen will report to Anish Varghese, group creative director, Isobar. Praveen will also be part of the Isobar Creative Council, which will include Varghese and Anadi Sah, creative director, North. The council will lead Isobar's creative vision into 2016 and beyond.

Praveen has spent more than 13 years in advertising with the focus on digital media. Before joining AgencyDigi, he spent four years with OgilvyOne Worldwide fronting businesses for several brands like Vodafone, Diageo, Emirates and Disney. During his three-year stint with Hungry & Foolish intellectual properties, Praveen was involved in creating landmark advertising for Kamasutra and Lenovo apart from crafting several other independent creative products.

Commenting on the appointment, Shamsuddin Jasani, managing director, Isobar India, says, "The creative wing of Isobar is the heart and soul of the agency and I am very happy that Praveen has joined us to further strengthen an already strong creative team. I believe that the creative council will be able to take our work above and beyond global standards."

Speaking about his new role, Praveen says, "Isobar has a very young and enthusiastic team and a roster of great brands to work with; not to forget the opportunities for collaboration with the extensive Dentsu Aegis Network agencies. I look forward to closely work with the team to build some serious creative chops and do outstanding work for our clients."

Adds Varghese, "Praveen is a seasoned professional. Besides his ideation and detailing expertise, he is a true blue marketer. He has hands-on experience in blending art with technology. And, his stint with start-ups and Ogilvy will be the elixir to boost our creative squad."