PepsiCo hands Kurkure's digital reins to The Glitch

The mandate includes digital communication, display, search, mobile and analytics.

The Glitch will be Kurkure's official digital partner. The account was won following a multi-agency pitch and will be handled by the agency's Delhi office. JWT Digital and Eccentric Engine were the other participating agencies.

The mandate includes digital communication, display, search, mobile and analytics. Moreover, the agency will handle all social media, digital assets, creation of content for digital, taking the mass appeal of Kurkure and exemplifying it on digital and making Kurkure a leading mass brand on digital platform, as part of the mandate.

Speaking on the win, Sandhya Ramakrishnan, director, client strategy and engagement, Delhi, comments, "We're proud to be associated with a homegrown brand that has such universal appeal. Kurkure understands that digital isn't niche anymore. It is our ambition to deliver scale worthy of this brand."

The agency has numerous campaigns such as Mentos' FarakPadega, #Crashed by Mirinda, Lay's Game of Clones, Quaker's Oatopia, Center Fresh's #Endless and many others to its credit.

Besides this, the agency has a long list of clientele that includes PepsiCo brands 7UP, Mirinda, Quaker and Lays as well as Perfetti's Happydent, Mentos, Center Fresh, Alpenliebe. It also has Carlsberg, Tuborg, Jack Daniel's and AskMe.com in its portfolio.