Hachette India appoints Isobar as its digital agency

Isobar has been brought in to help the publishing firm with its social media presence.

Hachette Book Publishing India (Hachette India) has appointed Dentsu Aegis Network's Isobar as their digital agency.

Commenting on the association, Thomas Abraham, managing director, Hachette India, says, "As part of our larger commitment to explore newer ways of reaching our readers, we've brought Isobar on-board to help us with our social media presence. Its clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands."

Shamsuddin Jasani, managing director, Isobar India, says, "We are very happy to be associated with Hachette India, as we always look at experiences across different sectors and different types of clients. This win adds an important category of books and publications to our ever expanding repertoire."

Gopa Kumar, vice president, Isobar India, adds, "We recently instituted a focussed business development unit to go after interesting brands. We are happy to work with Hachette India. It's an interesting category, and the team is excited to create innovative and creative work for them."

Hachette India publishes general, literary and commercial fiction, children's and reference books as well as non-fiction, covering memoirs, self-help, travel, history, business, popular culture, lifestyle and sport. An official release says, "Hachette India is the publisher of authors like J K Rowling, John Grisham, Stephen King, Nicholas Sparks, Stieg Larsson, Neil Gaiman, Gregory David Roberts among others. Hachette's 'Playing it My Way' by Sachin Tendulkar, published in 2014, is the highest selling non-fiction in hardback in India."