Mahindra Mojo awards digital duties to Flying Cursor

The agency's mandate is to connect with bikers and create social media conversations around the recently launched motorcycle.

Mahindra Two Wheelers has awarded the digital duties of its Mojo motorcycle to Flying Cursor, a Mumbai based digital agency. The agency will be handling social media and other digital content for the brand which was launched on October 15.

Rahul Shah, head - motorcycles & brand services (two-wheeler sector) at Mahindra & Mahindra, says, "It's exciting times for us, with the launch of Mojo. And we're very keen to use digital to not just showcase the bike and its capabilities, but also to connect with bikers and those who love the open roads. The Mojo tribe is all about brotherhood, camaraderie and love for touring. We believe Flying Cursor understands how to build genuine and exciting connections that will get the Mojo to channelise all this, and build the Mojo tribe as a community every biker would love to be part of."

Shormistha Mukherjee, director, Flying Cursor, adds, "Mojo has a special place in our hearts. First, it's a fantastic bike. Second, the opportunities to drive the brand forward with great content, creative and media are endless. We're excited about connecting with bikers and those who love the open road, creating meaningful and rewarding collaborations and properties with them, and, of course, building a brand that evokes love and loyalty."

The agency plans to engage with bikers and generate huge conversations around the launch. The Mahindra Mojo is a 300cc bike with features like twin exhaust, USD forks, twin pod headlamps and Pirelli Diablo Rosso II tyres.