Tonic Media wins digital mandate for Radio Mirchi and Viacom18 LIVE

Tonic's responsibilities extend across online campaigns and social media and digital strategies for the two brands.

Tonic Media has been appointed the digital media partner for Viacom18 LIVE and Radio Mirchi. These businesses were won following multi-agency pitches. Tonic's responsibilities extend across online campaigns and social media and digital strategies for the two brands.

Viacom18 LIVE awarded the duties for five of its international properties and events to Tonic. It engages with consumers through large-format, live properties such as Emerge, MTVI Xtreme, MTV Bollyland, MTV Indies Spiro and Comedy Central Chuckle Festival, among others. The entertainment network has built several IPs and engagement platforms since its inception in October 2012.

In addition to providing strategic insights, the agency will use a 360-degree approach to help these brands reach out to their target audience and connect with them through content marketing.

Commenting on the win, Chetan Asher, CEO of Tonic Media, says, "We are thrilled to have such exciting brands on board. We will help establish their online presence and boost their reach. Our goal is to develop a long-term partnership with our clients in order to create affinity with the millennials and leave a holistic impact through this association. Strategic innovation implemented by the agency across the digital sphere is path-breaking. We will tap into our insights and expertise on the category to execute with speed and accuracy."

Tonic Media is an integrated digital marketing agency with offices in India and Dubai. The agency has a roster of clients across sectors that includes the bouquet of channels in the MSM Group, premier basketball league NBA (India), FMCG brand Nutralite and QSR brand McDonald's' India, among others. The agency claims to have worked with over 200 clients across the globe.