Sachin Tendulkar to breathe life into Oxigen

Oxigen has aligned its vision to aggressively push for digital India and financial inclusion.

Payments solutions provider Oxigen Services India has signed Sachin Tendulkar as its brand ambassador. Oxigen has aligned its vision to aggressively push for digital India and financial inclusion, a key agenda on the radar of India's Prime Minister Narendra Modi.

Elaborating on the association, Pramod Saxena, founder and CMD of Oxigen Services India, says, "We are absolutely proud and honoured to be associated with the God of cricket himself who is renowned not only in India, but across the globe. It is not just his values that inspired us to get him on board, but also his strong commitment towards larger national issues such as education and upliftment of rural India that resonate with our own programmes. Together we are set to take our initiatives towards 'Financial Inclusion', 'Digital India' and 'Swachh Bharat Abhiyan' to the next level."

"Oxigen Wallet has seen many firsts - the first to develop a wallet in the country way back in 2008, the first non-bank to connect with NPCI for instant money transfers, the first to launch a social media connect, the first to host a digital concert for its customers and the first to brand and play host to an international cricket team from South Africa. We are proud to add one more first to our mobile wallet and that is a first by way of endorsement - by not just a celebrity, but by the best India has seen, Sachin Tendulkar. We look forward to demonstrating the best and incomparable in true Sachin tradition, for a long time to come," adds Ankur Saxena, CEO, Oxigen Services.

"The adulation for Sachin Tendulkar, as a person, cuts across demographics, states and cultures. He is a much loved and trusted sports personality, with an unblemished track record. We, at Oxigen, reach out to a large mass of people across the country; we have something for everyone - a mobile wallet for the youth and money transfer and payments services, through our retail network, for all fellow Indians. The city dwellers and rural Indians alike, see us as a dependable service provider. By associating with Sachin we are sure we reinforce the trust and reliability factor with our customers," says Meher Sarid, president, corporate affairs, brand and marketing, Oxigen Services.

Oxigen recently became the official sponsor of the Proteas, South African T20 cricket team, who will be visiting India for The Mahatma Gandhi - Nelson Mandela Series this week. Oxigen Wallet launched #Playthehost campaign in this regard.

Oxigen Services India's business involves service aggregation and distribution, utilising mobile, mobile apps, PoS and web for online payment processing and money transfer services.

Oxigen claims to have a retail footprint of 2, 00,000 outlets and two billion transactions till date with a current transaction volume rate of 600 million transactions per annum. Integrated into a single transaction and payment processing platform, the services provided include mobile money transfer, recharges, bill payments, ticketing and subscriptions for all leading service providers like prepaid and postpaid telecom, direct‐to‐home TV, internet broadband, travel (railways/airlines/bus), cinema/movie tickets, utility bill payments, gaming, music and movie downloads, among others.

Oxigen also works on financial inclusion and is a business correspondent to India's premier banks like SBI, RBL Bank and ICICI Bank. Oxigen's PoS (Point of Sale terminal) and the biometric scanner provides services like eKYC, Aadhaar cash-out pilots for UIDAI.