Shoppers Stop partners with FreeCharge

The digital payments platform will allow for payments across Shopper Stops store in India.

FreeCharge, a digital platform for recharge and utility payments, has announced an exclusive partnership with fashion retailer Shoppers Stop. As part of this tie-up, Shoppers Stop's customers will have the option to use their FreeCharge Wallet to make payments at all 74 Shoppers Stop stores across the country as well as on the web store. The partnership will also extend to Shoppers Stop group companies - 17 outlets of HyperCity, 95 stores of Crossword and 19 stores of HomeStop across India.

Commenting on the partnership, Govind Rajan, chief operating officer, FreeCharge, says, "We are excited to redefine the shopping experience at Shoppers Stop with the FreeCharge Wallet. This partnership will allow our 87 million users to get the best shopping experience at Shoppers Stop. We envision the future of payments to be digital and it is going to be all pervasive."

Govind Shrikhande, MD and customer care associate, Shoppers Stop, says, "We have partnered with FreeCharge to offer our customers the option to use a mobile wallet to complete their shopping journey. The popularity of digital wallets has been on the rise, and we are delighted to partner with India's leading digital payment platform. With the addition of the FreeCharge Wallet, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience. We strongly believe that this alliance with FreeCharge will give a significant fillip to the growth of our omni-channel business."

Salil Nair, customer care associate & CEO, Shoppers Stop, adds, "The integration will be rolled out within a few weeks. We plan to enable the FreeCharge Wallet payment mechanism across all our stores of Shoppers Stop, HomeStop, HyperCity, Crossword as well as our web store www.shoppersstop.com."