Jack in the Box Worldwide bags TUI India's digital mandate

The agency will also handle digital media buying for the experiential travel company.

Leisure travel company TUI India has awarded its digital communication duties to Jack in the Box Worldwide. The agency will also handle digital media buying for the company.

Speaking on the win, national business head and executive vice president, Jack in the Box Worldwide, Abhishek Razdan, says, "TUI plans to intensify its India reach manifold in the months to come, for which detailed ground work has already commenced. Travellers, today, are curious globalists who seek experiences online, so our strategy will tilt heavily towards digital platforms. We will help TUI establish connect with the audience through our quality content approach, transforming the brand into a publisher. In fact, we're already on track towards the first digital video campaign in October for its upcoming content platform."

Vishal Sinha, chief operating officer, TUI India, states, "Customers are moving to digital channels to research, get inspired, share their excitement pre-travel and finally post their experience on return. TUI India's key focus in 2015-16 is to increase its distribution channels and make quality travel more accessible - having a robust digital presence is the key pillar for TUI to become India's leading travel company. With Jack in the box Worldwide, we are confident of creating an active community of travellers or 'TUIrists' who will help other travellers seek and share travel ideas."

Founded in 2009, Jack in the Box Worldwide is a part of The 20 Media Collective. It is a media-agnostic integrated communication company with digital at its core. With offices in Mumbai, Delhi and Bengaluru, its client roster includes Unilever's BeBeautiful, Pond's Men, Vaseline, Knorr and Surf Excel; Louis Philippe, Allen Solly and Reckitt Benckiser's Airwick, among others.