Living Foodz assigns digital duties to Social Kinnect

The account was won after a multi-agency pitch.

Zee Entertainment's recently launched 'food-tainment' channel Living Foodz has awarded its digital duties to Social Kinnect. The key responsibilities for the agency will be to launch and develop the brand with innovative use of social media and other digital platforms. The account was won after a multi-agency pitch.

Adhishree Murdia, marketing head, Living Foodz, says, "We had a competitive pitch process and had multiple agencies participate. What set Social Kinnect apart from the rest was the fact that they came up with the most engaging and interesting campaign ideas, and understood our business and audience very well. It was the passion and perseverance shown by the team that made us select Social Kinnect."

Amit Nair, business head, Living Foodz, adds, "Living Foodz is targetted at people across urban households, who are well travelled and well connected. The audiences that we are looking at are much more evolved; hence the need here was more than just managing and engaging with them on various digital platforms. We are looking to create a strong road map that helps us engage with our audiences across multiple mediums. We are sure that Social Kinnect will help us get there."

Rohan Mehta, CEO, Social Kinnect, says, on the win, "Living Foodz is a challenging brand to work with as we are trying to preserve the consumer sentiment from the Zee Khana Khazana transition and increase the breadth of the TG under the 'Living' banner. We hope to execute innovative strategies across established and developing social media platforms, convey the new brand promise and vibrancy, and build a much larger digital audience. Extensive use of videos, online to on-air integration and live updates are a few of the tactics we plan to use."

Social Kinnect is a full-service digital media service agency founded in 2011 that claims to offer services such as social media marketing, UI and application development, online media buying, and digital video content, among others. The agency's clientele includes Lakme Fashion Week, Vistaprint, Zee Cafe, Zee Studio, IDBI Federal, Times Pro, Durian and Borosil.