Droom.in looks out for creative and media agencies

The second-hand automobile marketplace hopes to launch a TV campaign by end of October.

Online automobile aggregator Droom has initiated a marketing-media-creative pitch. The site hopes to launch a TV campaign by the end of October, to build on Droom's value-driven brand offering and establish it as a household name in India.

On the need for the pitch, Sandeep Aggarwal, founder & CEO, Droom, says, "We have been running digital marketing campaigns since the start, and the marketing team at Droom has done a nice job rolling out our digital and performance-based marketing programmes. We now feel the time is right to leverage more traditional brand building and marketing channels. Through this creative and media pitch, we are looking out for partner agencies that can create innovative campaigns, in keeping with Droom's image, to establish it as a brand that customers can relate to as an online friend."

Droom is a marketplace for second-hand automobiles and claims to have grown over 300 times since commencing its commercial operations in January 2015.