Sony LIV to launch digital show #LoveBytes

The web series, directed by Vishal Mull, revolves around real-life situations faced by a young couple.

Sony LIV, Multi Screen Media's (MSM) digital video entertainment brand, is launching an exclusive web show titled '# LoveBytes', starting September 7.

The web series revolves around real-life situations faced by a young couple. The show will be supported by a 360-degree marketing campaign with video blogs and social connect with the protagonists.

Uday Sodhi, EVP and head -digital entertainment, MSM, says, "From launching digital premieres of the world's best entertainment properties to becoming the country's first digital VOD platform to producing a song, Sony LIV has been at the forefront of innovation. With our signature series, '#LoveBytes', we offer consumers a digital-first experience like never before. The fact that the show has been made as an independent, exclusive series for Sony LIV also bolsters the widespread popularity of the digital destination. With this, Sony LIV becomes the first digital OTT platform to foray into original production. Setting a benchmark in the video entertainment space, we plan to further invest in original content with new concepts and ideas."

Directed by Vishal Mull, '#LoveBytes' stars well-known faces Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations in the couple's relationship.

Ananya Singh is a 26-year-old girl from Lucknow who has been working in Mumbai for the last six years. Simple, not very social and rather homely, Ananya is possessive and doesn't quite understand or appreciate all the female attention her boyfriend gets. Abhishek, on the other hand, is a 28-year-old copywriter in a media firm. A party animal, he is driven, ambitious and affable, all at once.

The series underlines what makes these two very different individuals click and, sometimes, clash. It also elucidates all those things that are necessary for an urban Indian relationship to sustain itself and the daily challenges that come in the way.

The theme of the show has been specifically crafted keeping Sony LIV's cosmopolitan viewership in mind. Viewers can watch this show on the Sony LIV website or mobile app, anytime, anywhere.

The show has on board a presenting sponsor, Integriti, associate sponsor, Caprese, in addition to radio partner, Fever 104 FM, beverage partner, Café Coffee Day, and outdoor partner, Bright Advertising.

Sony Pictures Television (SPT) backs Multi Screen Media (MSM), which is one of India's leading television networks. It comprises Sony Entertainment Television (GEC), MAX (Hindi movies and events), SAB (comedy and entertainment), PIX (English movies), MIX (Hindi music), SIX (sports entertainment), and LIV, the digital channel.