Saregama launches Song Selector tool for advertising and TV industry

The tool allows users to search the appropriate song as per their storyboard situation/occasion from the company's vast catalogue.

Saregama India has launched a B2B tool called Song Selector which will help its partners across advertising agencies, film production houses and television industry. The tool allows users to search the appropriate song as per their storyboard situation/occasion from the company's catalogue, comprising over a lakh songs, for embedding in their creative.

Saregama's B2B tool will be available to the creative team of agencies as well as their affiliated production houses. The tool is easy to discover the right content, by the name of the song, theme as well as moods.

Saregama's repertoire of music comprises various genres such as Indian classical music, ghazals, bhajans, qawwalis and folk music.

Vikram Mehra, managing director, Saregama India, says, "Our new initiative, Song Selector, is a Single License Window which will ensure all our partners an easy process of selecting songs from our vast repertoire."

Listed on the NSE and BSE, Saregama India is a leading music recording company. Formerly known as The Gramophone Company of India, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country's musical heritage. Saregama has now expanded into other branches of entertainment - it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata.