MindShift Interactive wins digital mandate for SWIPE

SWIPE has roped in Bollywood actor Priyanka Chopra as its brand ambassador, to bolster its presence in the country's tablet and smartphone market.

MindShift Interactive, a digital outreach agency, has won the digital mandate for SWIPE - a Pune-based company which manufactures tablets, mobile phones and computers. SWIPE provides Android-based Fablets and Tablet PCs with an enriched mobile computing experience, efficiency, accuracy and performance, at affordable prices. SWIPE has become the first Indian mobile technology brand to have Android-based 'Freedom OS' that promises to take the smartphone user experience to the next level with unique features including high level of customisation. The account was won following a multi-agency pitch.

MindShift Interactive will be responsible for creating brand awareness and leveraging the overarching positioning of 'Live Your Faith' across digital platforms, via engaging content, interactive campaigns along with celebrity and blogger associations.

SWIPE has roped in Bollywood actor Priyanka Chopra as its brand ambassador, to bolster its presence in the country's tablet and smartphone market. The social media strategy will involve showcasing the principle of 'Live Your Faith' through the brands and Chopra's eyes, whilst also creating outreach and a sales-driven strategy for its latest entrant into the smartphone market, SWIPE ELITE, an online only brand.

Commenting on the win, Zafar Rais, CEO, MindShift Interactive, states, "With the growing usage of smartphones in India and the data available to us on the increased usage of internet on smartphones, we understand the need state for SWIPE to leverage digital as a means to reach out and build a community of evangelists amongst their target audience. SWIPE's positioning, 'Live Your Faith' will be a core driver towards building engaging content and campaigns that relate to the target audience. Breaking away from the clutter and leveraging new forms of technology is the only way for us to create a MindShift for the brand and we're excited to unravel a lot of this soon."

MindShift Interactive is an insightful digital outreach powerhouse that provides businesses with a data-centric approach towards achieving an insightful, intelligent and impactful digital presence. MindShift Interactive combines digital marketing and research to provide a better experience for the consumer and brand. It currently houses three business verticals - MindShift Digital, a digital marketing and influencer relations agency, MindShift Metrics, a digital research and reputation management consultancy, and MindShift Activate which executes events and promotions.