Dipanjan Purkayastha joins Manhattan Communications India board as director

He was the co-promoter and president of cloud automation startup A2Zapps.com.

Manhattan Communications India has brought on board Dipanjan Purkayastha as director. He was the co-promoter and president of leading cloud automation startup A2Zapps.com.

Commenting on the appointment, Shantonu Aditya, co-promoter and director, Manhattan Communications India, says, "I am pleased to welcome Dipanjan to our board. His vast experience in working with tech companies across the globe, and then as an entrepreneur in the digital domain, will help drive our technology initiatives."

He further adds, ''Dipanjan will help us grow our technology initiatives such as big data analytics, web development and app development, and also look after the entire SMAC (social, mobile, analytics and cloud) domain.''

Purkayastha has spent close to two decades in the IT space, working with leading firms like GE, Tech Mahindra, iGATE and Patni. He has focussed equal parts of his career growing businesses and sales teams, as well as structuring mega deals and investment banking transactions.

Also, he is an active player in the tech startup space - he occupies positions in the board of directors as well as advisory councils of several startups and is also a guest faculty for Entrepreneurship and Innovation at institutions like IIT- Delhi and IIM- Kolkata. He brings his entrepreneurial and innovation expertise to Manhattan Communications India and aims to scale the company's growth in the digital space.

Manhattan Communications India is a full-service digital agency with offices in New York, London, Dubai, Mumbai and Kolkata. The agency offers a real-time bidding platform for programmatic inventory buying, performance campaigns, social media, search, web and app development services and claims to have over 50 marquee clients globally.