Ola to deliver on-demand OnePlus 2 experience

The activity will be carried out in six cities across the country.

Cab hailing service Ola has tied-up with OnePlus to provide an on-demand experience of its newly launched smartphone 'OnePlus 2'. The BTL activation will be executed in six cities across India including Bengaluru, Mumbai, Delhi, Hyderabad, Chennai and Kolkata.

Under the partnership, Ola consumers can request a free OnePlus 2 experience at their doorsteps, by clicking on the 'OnePlus 2'icon that will be live on Ola's app during certain days. Users can register on the Ola app to have a chance to get OnePlus invites and freebies. Additionally, a select few customers who request an experience on the Ola app, stand a chance to win the coveted OnePlus 2 invites.

The initiative will be available in Bengaluru and Chennai on August 17 and 18, in Hyderabad and Mumbai on August 21 and 22, and in Kolkata and Delhi on 25 and 26. Both the brands will also run social media campaigns for customers to win the invites.

Speaking on the partnership, Sudarshan Gangrade, vice president, marketing at Ola, says, "Users can request the OnePlus 2 experience at their doorsteps within minutes, straight from their Ola app, with the same ease of booking a cab with one touch. We are excited about this partnership and look forward to our users experiencing the OnePlus 2 before anyone else does in the country."

Vikas Agarwal, general manager - India, OnePlus, adds, "We are excited to have partnered with Ola, known for their excellent personal transportation service, to bring forth the OnePlus 2 experience to users in the most personalised way. We are confident that this initiative will resonate well with our fans and give them a chance to experience the dazzling OnePlus 2."

Last month, Ola went app-only. Founded in 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs) is a mobile app for personal transportation. Ola recently acquired TaxiForSure, India's second largest cab aggregator, which continues to operate as an independent brand.