MindShift Interactive wins digital mandate for LYN Nails

The account was won following a multi-agency pitch.

MindShift Interactive has bagged the digital mandate for professional nail care brand LYN (Live Your Now). LYN is owned by Headrush Marketing which has been a pioneer in bringing beauty brands to India for over 15 years now. The account was won following a multi-agency pitch.

MindShift Interactive will be responsible for crafting social media marketing campaigns, driving evangelism through building influencer relationships, along with building brand outreach through media planning.

Speaking on the occasion, Zafar Rais, CEO, MindShift Interactive, says, "We are extremely excited to have LYN Nails on board, and hope to leverage our expertise within the beauty and lifestyle space to give the brand the right insights and outreach to engage with consumers online and offline. The beauty industry is growing year-on-year and digital is playing an extremely important role in building preference and higher recall for brands."

Commenting on the association, Sheetal Nangalia, business head, LYN Nails, states, "We are happy to have shortlisted MindShift Interactive as our partner and are confident of their ability to drive conversations and engagement for LYN. We intend on expanding our reach across India and are confident that MindShift Interactive shall be able to leverage their knowledge and social media expertise to help us with the same."